REAL TREASURE IS
RARELY FOUND
ON A MAP
-
CREATIVE DIRECTOR ............... I prefer facilitator
-
QUESTION ASKER ................... Constant curiosity wins the day
-
PROBLEM SOLVER ................... Those dots won’t connect themselves
-
FEAR DESTROYER .................... Get comfortable doing uncomfortable things
MY CREATIVE TENETS
KEEP THINGS LIGHT
WHEN SHIT GET'S HEAVY
LAUGHTER CUTS THROUGH STRESS
LIKE A SAMURAI SWORD
NO POINT OF DIFFERENCE
ONLY POINT OF VIEW
WHAT YOU SELL IS LESS IMPORTANT
THAN WHY YOU SELL IT
RELEVANCE = RESONANCE
WANT PEOPLE TO BUY FROM YOU
SHOW WHY YOU MATTER TO THEM
TECHNOLOGICAL + EMOTIONAL
FEELINGS CUT THROUGH CODE
USE THE DIGITAL LANDSCAPE TO TELL HUMAN STORIES
PARTNER
NOT VENDOR
HOW WE TREAT EVERYONE
EXPAND YOUR TEAM & ENHANCE THE WORK
MASTER THE MIND
BY TUGGING AT THE HEART
MAKE PEOPLE FEEL SOMETHING
AND YOU'LL GET PEOPLE TO DO SOMETHING
A LITTLE EMPATHY
GOES A LONG WAY
WANT TO GET IN THEIR HEAD
THEN WALK A MILE IN THEIR SHOES
MEANINGFUL BRANDS
TAKE STRONG STANDS
STAND FOR SOMETHING
AND OTHERS WILL STAND WITH YOU
DIVERSIFY YOUR THINKING
TO ENHANCE YOUR CREATIVITY
DIVERSE CREATIVE TEAMS COVER MORE GROUND,
MORE EFFECTIVELY, IN LESS TIME
BEAUTIFUL WORKS BETTER
ENTICE THE EYES
CAPTIVATE THE MIND
COLLABORATE OR PERRISH
WITH CLIENTS, CREATORS, AND EACH OTHER,
SHARE EARLY, SHARE OFTEN
FORGET YOUR SELL
EARN THEIR TRUST
IF YOU WANT PEOPLE TO BUY
GIVE THEM A REASON TO BELIEVE
STAY GROUNDED IN STRATEGY
TO ELEVATE YOUR WORK
HARNESS A SINGLE HUMAN TRUTH
TO UNLEASH COUNTLESS POSSIBILITIES
IF YOU DON'T GET LOST
YOU CAN'T FIND THE WAY
CREATIVITY DOESN’T COME WITH DIRECTIONS
IF IT DID, IT WOULDN’T BE VERY CREATIVE
We’ll be opening a lot of doors, taking many paths, and covering a lot of new territories. Most likely, we’ll get lost.
And that’s ok. If you don’t get a little lost, you’ll never find a better way forward.
My name is Matt. I've been a copywriter, executive creative director, ad hoc strategist, and meticulous rule breaker for more than two decades. Rule breaker ... just a bit longer. I’m a dad of two delightful daughters. I’m a husband,
a dog lover, a motorcycle-riding explorer, a big fan of laughter, and a boisterous Oregon Duck.
What makes you tick? What keeps you up at night? What fires you up for a new day? I'd like to find out.
Maybe chat over coffee? Or a good ol' fashioned video chat on Zoom, Teams, Skype, FaceTime, or platform
of your choice.