REAL TREASURE IS
RARELY FOUND
ON A MAP
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CREATIVE DIRECTOR ............... I prefer facilitator
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QUESTION ASKER ................... Constant curiosity wins the day
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PROBLEM SOLVER ................... Those dots won’t connect themselves
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FEAR DESTROYER .................... Get comfortable doing uncomfortable things
MY CREATIVE TENETS
KEEP THINGS LIGHT
WHEN SHIT GET'S HEAVY
LAUGHTER CUTS THROUGH STRESS
LIKE A SAMURAI SWORD
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NO POINT OF DIFFERENCE
ONLY POINT OF VIEW
WHAT YOU SELL IS LESS IMPORTANT
THAN WHY YOU SELL IT
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RELEVANCE = RESONANCE
WANT PEOPLE TO BUY FROM YOU
SHOW WHY YOU MATTER TO THEM
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TECHNOLOGICAL + EMOTIONAL
FEELINGS CUT THROUGH CODE
USE THE DIGITAL LANDSCAPE TO TELL HUMAN STORIES
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PARTNER
NOT VENDOR
HOW WE TREAT EVERYONE
EXPAND YOUR TEAM & ENHANCE THE WORK
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MASTER THE MIND
BY TUGGING AT THE HEART
MAKE PEOPLE FEEL SOMETHING
AND YOU'LL GET PEOPLE TO DO SOMETHING​
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A LITTLE EMPATHY
GOES A LONG WAY
WANT TO GET IN THEIR HEAD
THEN WALK A MILE IN THEIR SHOES
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MEANINGFUL BRANDS
TAKE STRONG STANDS
STAND FOR SOMETHING
AND OTHERS WILL STAND WITH YOU
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DIVERSIFY YOUR THINKING
TO ENHANCE YOUR CREATIVITY
DIVERSE CREATIVE TEAMS COVER MORE GROUND,
MORE EFFECTIVELY, IN LESS TIME
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BEAUTIFUL WORKS BETTER
ENTICE THE EYES
CAPTIVATE THE MIND
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COLLABORATE OR PERRISH
WITH CLIENTS, CREATORS, AND EACH OTHER,
SHARE EARLY, SHARE OFTEN
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FORGET YOUR SELL
EARN THEIR TRUST
IF YOU WANT PEOPLE TO BUY
GIVE THEM A REASON TO BELIEVE
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STAY GROUNDED IN STRATEGY
TO ELEVATE YOUR WORK
HARNESS A SINGLE HUMAN TRUTH
TO UNLEASH COUNTLESS POSSIBILITIES
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IF YOU DON'T GET LOST
YOU CAN'T FIND THE WAY
CREATIVITY DOESN’T COME WITH DIRECTIONS
IF IT DID, IT WOULDN’T BE VERY CREATIVE
We’ll be opening a lot of doors, taking many paths, and covering a lot of new territories. Most likely, we’ll get lost.
And that’s ok. If you don’t get a little lost, you’ll never find a better way forward.
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My name is Matt. I've been a copywriter, executive creative director, ad hoc strategist, and meticulous rule breaker for more than two decades. Rule breaker ... just a bit longer. I’m a dad of two delightful daughters. I’m a husband,
a dog lover, a motorcycle-riding explorer, a big fan of laughter, and a boisterous Oregon Duck.
What makes you tick? What keeps you up at night? What fires you up for a new day? I'd like to find out.
Maybe chat over coffee? Or a good ol' fashioned video chat on Zoom, Teams, Skype, FaceTime, or platform
of your choice.