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METRO
More Metro. Less CO2
When Metro wanted to launch a sustainability campaign, on Earth Day, focused on reducing CO2 emissions, we had a hunch that scare tactics were pretty well played out. And while the disintegrating polar ice caps are a very real problem … they’re also very far away. Out of sight. Out of mind. So, we took a different approach:
ROLE: ECD - CW
When socializing the negative is all too easy,
a little bit of love means an awful lot.
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