METRO

Sustainability

When Metro wanted to launch a sustainability campaign, on Earth Day, focused on reducing CO2 emissions, we had a hunch that scare tactics were pretty well played out. And while the disintegrating polar ice caps are a very real problem … they’re also very far away. Out of sight. Out of mind. So, we took a different approach:

 

 

ROLE: CD - CW 

People love to hate on the Metro.

So a little bit of love means a whole lot.