Welcome friend.

When it comes to credit card reward programs, cash is king. And while not a cash-back rewards card, the Hilton Honors American Express cards offer up some big-time travel perks and experiences. Ah yes, experiences.  Something our Millenial and Gen-Z audiences covet. After all, posting pictures of money piles is just obnoxious. Travel pics, on the other hand, will have their followers will flocking to the like button. So we helped our friends at Hilton and American Express craft two distinct messaging variations to be tested at Tru hotels, targeting a younger  audience. No word on the final results just yet. But initial feedback from hotels has been overwhelmingly positive.

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ROLE: Executive Creative Director