TURN YOUR WEEKEND INTO A VACATION
By and large, weekday hotel stays are dominated by business travelers. Weekends by leisure travelers. Hilton had the weekday business traveler pretty dialed. It’s weekend stays, however, were slipping across the Hilton brand portfolio. Hence, it was time to TURN YOUR WEEKEND INTO A VACATION. Through digital display, social media, and Hilton owned properties; we set about reminding people that the opportunity to take a vacation lies at the end of every week. Also, that they didn't need a reason to take a vacation - they just need a weekend.
ROLE: CD - CW