• Matt Walker

Lights. Camera. Holy Shit.

Updated: Oct 18, 2020

VCU Brandcenter Friday Forum with Matt Walker

Finding comfort in the uncomfortable: A behind the scenes journey of the Adobe+FEED Make It Challenge

Brandcenter Friday Forums

Last summer, I had the opportunity to corrupt young minds at the VCU Brandcenter. In all sincerity, it is quite an honor to speak at their Friday Forums. I elected to take these brilliant young minds through the Adobe FEED MakeIt Challenge. Thought it would (A) provide insight into the client/creative relationship. The highs and lows. The back and forth. The fostering of trust. Fighting for the right work to win out. And (B) drive home the notion that, especially for creatives, we constantly have to push ourselves out of our comfort zones.

There is a tremendous amount of uncertainty is our profession. We take massive leaps from insight to creative inspiration and execution. Naturally, an element of fear can accompany that leap. For me, the more you get comfortable with doing the uncomfortable, the easier it will be to turn fear into fearlessness.

Also, my presentation totally ran long. What can I say? I like so soak up the spotlight. And I need to buy a stopwatch. Many thanks to the VCU Brandcenter for allowing me to share with their phenomenal students.

The Friday Forum Presentation

The 5 Questions

Question 1

Question 2

Question 3

Question 4

Question 5

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