POWERING UP THE ELECTRIC CO-OP
Touchstone Energy is the marketing arm for the National Rural Electric Cooperative Association (NRECA). As such, we were tasked with developing messaging that was pertinent to a diverse group of electric cooperatives and their members. Turns out, we were well ahead of the curve with our messaging while striking just the right chord for rural America: Showing kids as the lead in pushing parents toward adopting energy-saving technology, promoting electric vehicles as a definitive trend long before the Tesla took to the road, and we brought a national energy conversation into the homes of American families. We realized this conversation was going to boom over the coming years (which it did), so we put it front and center.