DR. GUY & THE CURE FOR CABIN FEVER
The Washington Auto Show had their core audience locked in - car people. Our task was to draw in the non-car folks. So ... INSIGHT: Winters in Washington are cold, they're grey, and they're cold. Come late winter and people have had enough. Just so happens that's when the Auto Show rolls into town. It's an unexpected form of entertainment to help cure those winter doldrums. Or, shall we say, the cure for cabin fever?
ROLE: CD - CW
Doctor Guy – SILVER American Advertising Award
Famous People – GOLD American Advertising Award
Carbot– SILVER American Advertising Award
Cabin Fever TV Campaign – GOLD American Advertising Award