BEACH BOYS SUMMER TOUR PROMOTION
Passion project? By all means. Working directly with Jacqueline Lundquist (CSO WaterHealth), Sanjay Bhatnagar (CEO WaterHealth), Mike Love (Legendary Beach Boy) and small camera crews in India and Ghana, we helped assemble a promotional campaign that spanned the Beach Boys 50th Anniversary Tour across America.
An informational video played before the start of every concert. Unfortunately, we couldn’t identify a Beach Boys track that married well with the video’s message. Fortunately, recording artist and activist, Moby, permitted us to use one of his. A print campaign featuring Mike Love and model/humanitarian Julie Anderson ran nationally in space donated by Travel + Leisure. Also, Mike Love personally promoted WaterHealth during each concert.
ROLE: CD - CW