WATER HEALTH
BEACH BOYS SUMMER TOUR PROMOTION
Passion project? By all means. Working directly with Jacqueline Lundquist (CSO WaterHealth), Sanjay Bhatnagar (CEO WaterHealth), Mike Love (Legendary Beach Boy) and small camera crews in India and Ghana, we helped assemble a promotional campaign that spanned the Beach Boys 50th Anniversary Tour across America.
An promotional video played before the start of every concert. Unfortunately, we couldn’t identify a Beach Boys track that married well with the video’s message. Fortunately, recording artist and activist, Moby, permitted us to use one of his. A print campaign featuring Mike Love and model/humanitarian Julie Anderson ran nationally in space donated by Travel + Leisure. Mike Love personally promoted WaterHealth during each concert.
Furthermore, Love is far more than a last name. Mike has a profoundly kind and generous heart. Dedicating an entire summer tour to promoting this crucial need. Spending time with us on calls to collaborate and coordinate. Taking it upon himself to arrange a photoshoot with Jacqueline Lundquist. Even calling out the creative team for their efforts at a private event before the Kennedy Center concert.
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ROLE: GCD - CW