The Adobe + FEED Make It Challenge is a unique seven-day competition where three creative teams developed and pitched concepts for the FEED Holiday campaign. One team was ultimately selected to produce their winning concept — all while our cameras were rolling to capture the creative journey.

To learn more about FEED, shop for holiday goods, and give meals to children globally, visit feedprojects.com.

Background on Adobe + FEED Make It Challenge  

Watch the trailer:


This was a magnificent opportunity to get way out of my comfort zone. Something every creative has to get comfortable doing. You learn. You grow. You bring it all back with you. And I definitely brought a lot back. Including the entire series of videos from Adobe. It's worth a watch for anyone in the creative business. Plus, if you've never worked with me, it's a great way to see what I'm all about.


Oh yeah, my friends call me Matty. You can, too.

Take a Matty test drive

Binge the full series: