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SOLIDCORE
YOUR GREATNESS WITHIN
An underdog in the highly competitive world of physical fitness, [solidcore] has something to prove - it's not just about physical fitness. The brief I wound up putting together on this (we were down two planners at the time), leaned heavily into a construct of external versus internal. Superficial versus meaningful. And the fact that self-improvement is never a one-and-done. It's a constant state of evolution. There's always another mountain top to reach, even if you don't know exactly where it is. Also, that just happens to be a fantastic retention positioning. Keeping customers is as big a challenge in the fitness industry as is attracting new ones.
ROLE: ECD (+ Film Direction & Account Planning)
![[solidcore]_SOCIAL X2.gif](https://static.wixstatic.com/media/276847_5083b8c11d82416ea4ebdf054135aae2~mv2.gif/v1/fill/w_1080,h_607,q_90,enc_avif,quality_auto/276847_5083b8c11d82416ea4ebdf054135aae2~mv2.gif)
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