FAIRFAX COUNTY

Society X

Looking to move foot traffic into stores, our friends at Visit Fairfax were looking for a discount program to move some feet. After a healthy discussion surrounding the benefits of Fairfax County (for residents and visitors), we realized that this was far more than a "discount" program. It was an opportunity to drive traffic and build upon the historical lore that is the foundation of FXVA ... and in so doing ... create a feeling of exclusivity and urgency.

 

 

ROLE: CD - CW