LURAY CAVERNS
Website 3.0
Luray Caverns is more than 400 million years old. LurayCaverns.com was beginning to feel rather prehistoric, as well. And not just from a frontend design standpoint. Its performance was moving at a glacial pace. It needed serious upgrades across the board: compelling design enhancements, intuitive user experience, meaningful user interactions and snappy performance were all imperative. And they were all accomplished via our third iteration of LurayCaverns.com.
43% faster mobile speed score. Web sessions increased 37% in 18 months since launch. Newsletter subscriptions increased 60% through the new site. Online ticket sales soar higher each month, especially on mobile devices.
ROLE: GCD - CW
The overall usability of the website was enhanced by focusing on key conversion drivers such as pricing and CTAs. Eyetracking technology informed our design process to improve the site's overall clarity score.
34% Original Clarity Score
97% Clarity After Redesign
Best experienced on your mobile device.