VIRGINIA TOURISM

THE FOOD LOVER'S FIELD TRIP

In the spirit of total transparency, this is pitch work. Outside of a large conference room, it never saw the light of day. Brilliant work that never gets produced is an agency failure. And we failed. We didn’t win the pitch. The presentation received applause. Even a “Woot! Woot!” ​Nonetheless, the political dynamics at play weren’t fully understood and/or acknowledged. That’s not an excuse for the loss. That’s the reason. So it’s on us. Pitches are fraught with wild terrain. We didn’t map all of ours out. So, let this work be a lesson in pitch preparedness. It was for me.

 

ROLE: CD - CW - PRESENTER

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